The main goal of the state policy in the field of demography is to ensure the growth of population reproduction in accordance with the country’s development strategy by eliminating negative trends in demographic processes. Demographic processes can be assessed by country, region and district. In this regard, demographic surveys can be conducted at the state, regional and individual levels. The implementation of an effective demographic policy in the country is an integral part of the e-government system. The article is devoted to the analysis of demographic characteristics based on the data of social network users. The spread of the Internet and digital technologies has created new opportunities for demographic research. To this end, the article analyzes demography as a field of multidisciplinary research and shows the importance of data collected in social networks for demographic research. This includes the use of data collected in the analytical systems of social networking services as a new source of information for demographic research. The article discusses foreign experience and current scientific and practical studies in the field of electronic demography, identifies current areas of research and analyzes their state-of-the-art. The paper explores the social network analysis systems and their classification by characteristics (pp.73-83).