AZERBAIJAN NATIONAL ACADEMY OF SCIENCES
E-HEALTH ACTIVITY IN SOCIAL MEDIA ENVIRONMENT
Masuma H. Mammadova, Aytaj M. Isayeva

The article explores health activity in social media environment. The integration of social media into e-health is examined, various types and target of medical social networks are studied, the types and fields of activity of healthcare professionals and patients in social media environment are reviewed. Opportunities for using crowdsourcing technology in social networks are identified, and the risks caused by virtual medical resources are analyzed. The key trends and scope of medical social networks are defined and segmented according to the users’ interests, and mutual relationships among them are studied (pp.52-62).

Keywords:e-health, social media, medical social networks, healthcare professionals, e-patient, risks factors, mutual relationships in social media.
DOI : 10.25045/jpis.v09.i1.05
References
  • Fogelson N.S, Rubin Z.A, Ault K.A. Beyond likes and tweets: an in-depth look at the physician social media landscape // Clinical Obstet Gynecol, 2013, 56(3), pp.495–508. 
  • Chretien K.C, Kind T. Social media and clinical care: ethical, professional, and social implications // Circulation, 2013, 127(13), pp.1413–1421. 
  • Medical Directors Forum, http://www.medicaldirectorsforum.skipta.com
  • Grindrod K., Forgione A., Tsuyui R.T, et al. Pharmacy 2.0: a scoping review of social media use in pharmacy // Research in Social Administrative Pharmacy, 2014, vol.10, no.1, pp.256–270. 
  • ASHP statement on use of social media by pharmacy professionals, http://ashp.org/DocLibrary/BestPractices/AutoITStSocialMedia.aspx.  
  • Grajales F.J., Sheps S., Ho K., et al. Social media: a review and tutorial of applications in medicine and health care // Journal of Medical Internet Research, 2014, 16(2):e13. 
  • Microblogging, https://ru.wikipedia.org/wiki/%D0%9C%D0
  • Von Muhlen M., Ohno-Machado L. Reviewing social media use by clinicians // Journal of American Medical Information Association, 2012, vol.19, no.5, pp.777–781.
  • Hasty R.T, Garbalosa R.C, Barbato V.A., et al. Wikipedia vs. peer- reviewed medical literature for information about the 10 most costly medical conditions // Journal of American Osteopath Association. 2014, 114, no.5, pp.368–373.
  • Physicians & Social Media: There’s an App for That Merry-Jennifer Markham, MD, FACP, University of Florida College of Medicine. http://slideplayer.com/slide/10281629/
  • Top social networking sites for healthcare medical professionals, http:// HYPERLINK "http://www.medicallabtechnicianschool.org/2009/top-25-social-networking-sites-for-healthcare-medical-professionals"www. HYPERLINK "http://www.medicallabtechnicianschool.org/2009/top-25-social-networking-sites-for-healthcare-medical-professionals"medicallabtechnicianschool.org/2009/top-25-social-networking-sites-for-healthcare-medical-professionals
  • Report “Issue Brief: Social Networks in Health Care Communication, collaboration and insights”. Produced by the Deloitte Center for Health Solutions, 2010, p.2, http://www.healthinformationandcommunicationsystems.pbworks.com/w/file/fetch/93972338/SM%204b%20Full.pdf
  • All-Russian social network "Doctors of the Russian Federation", http://www.vrachirf.ru/about
  • Manhattan research «Taking the Pulse», http://www.manhattanresearch.com/Products-and-Services/Physician/Taking-the-Pulse-Global/Taking-the-Pulse-Europe
  • Doctors and patients on social networks. Analytical review. AksiMed, http://www.aksimed.ru/download/center
  • ACP (American College of Physicians) New recommendations offer physicians ethical guidance for preserving trust in patient – physician relationships and the profession when using social media, http://www.acponline.org/acp-newsroom/new-recommendations-offer
  • McMullan M. Patients Using the Internet to Obtain Health Information: How This Affects the Patient-Health Professional Relations. Patient Education Conseling 63, 2006, pp.24–28.
  • Lodewijk Bos, Andy Marsh, Denis Carroll, Sanjeev Gupta, Mike Rees. Patient 2.0 Empowerment / Proceedings of the International Conference on Semantic Web & Web Services, 2008, http://www.icmcc.org/pdf/ICMCCSWWS08.pdf.
  • Lo B., Parham L.The Impact of Web 2.0 on the Doctor-Patient Relationship // The Journal of Law, Medicine & Ethics, vol.38, Issue 1, pp.17–26.
  • Jeremy A. Greene, Niteesh K. Choudhry, Elaine Kilabuk and William H. Shrank. Online Social Networking by Patients with Diabetes: A Qualitative Evaluation of Communication with Facebook // Journal of General Internal Medicine, vol.26, no.3, 2011, pp.287–292.
  • N.Hegdekar:The emergence of e-patients: Role of internet and social media in participatory medicine. Research Paper based on lectures Medlink or Workshop Conferences at Nottingham Univercity in December 2013, April 2014, 17 p.
  • Big data in the healthcare industry: Growing Need for Computerized Decision Support, http://www.healthcare.siemens.com/magazine/mso-big-data-and-healthcare-1.html
  • Fox S. Peer-to-peer healthcare // Pew Internet & American Life Project, http://www.pewinternet.org/Reports/2011/P2PHealthcare.aspx Published February 28, 2011.
  • Pagoto S., Kevin M.D. Using Twitter for weight loss. kevinmd.com/ blog/2012/03/refer-patients-twitter-weight-loss.html Published March 8, 2012.
  • The future of health is here, http://www.patientslikeme.com
  • See what millions of patients are saying, https://treato.com
  • Efimenko I.V., Khoroshevsky V.F. Online consultations in the field of health: knowledge extraction and analytics) / Proceedings of the 15th National Conference on Artificial Intelligence with International Participation, Smolensk, October 3-7,2016, pp.33–46.
  • Paul G. The e-patient: empowered, enabled and electronic, http://www.slideshare.net/
  • Swan M. Crowdsourced Health Research Studies: An Important Emerging Complement to Clinical Trials in the Public Health Research Ecosystem // Journal of Medical Internet Res 2012, vol.14, no.2, e46.
  • Gallant L.M., Irizarry C., Boone G., Kreps L.G., Promoting Participatory Medicine with Social Media: New Media Applications on Hospital Websites that Enhance Health Education and e-Patients’ Voices // Journal of Participatory Medicine, 2011, vol.3, http://www.jopm.org/evidence/research/2011/10/31/
  • How to make money on professional social network for doctors. forbes.ru/ node 82270/comments.
  • Pirraglia P.A, Kravitz R.L. Social media: new opportunities, new ethical concerns // Journal of General Internal Medicine, 2012, vol.28, no.2, pp.165–166.
  • Moorhead S.A, Hazlet D.E, Harrison L, et al. A new dimension of health care: systemic review of the uses, benefits, and limitations of social media for health care professionals // Journal of Medical Internet Research, 2013, vol.15, no, e85. 
  • Caring bridge, http://www.caringbridge.org